UNICEF
UNICEF
UNICEF
UNICEF (United Nations International Children's Emergency Fund) is a United Nations agency responsible for providing humanitarian and developmental aid to children around the world. It was originally created in 1946 to provide emergency food and healthcare to children in countries devastated by World War II. Today, it operates in over 190 countries and territories.
UNICEF (United Nations International Children's Emergency Fund) is a United Nations agency responsible for providing humanitarian and developmental aid to children around the world. It was originally created in 1946 to provide emergency food and healthcare to children in countries devastated by World War II. Today, it operates in over 190 countries and territories.
UNICEF (United Nations International Children's Emergency Fund) is a United Nations agency responsible for providing humanitarian and developmental aid to children around the world. It was originally created in 1946 to provide emergency food and healthcare to children in countries devastated by World War II. Today, it operates in over 190 countries and territories.
Client
UNICEF Organisation
Category
Digital and Social
Year
2024-Present
Website
https://www.unicef.org
Introduction
Introduction
Introduction
Introduction
We were tasked to handle UNICEF'S B2B communication division. Across LinkedIn and Meta platforms. Our aim was to create awareness, brand consistency and engagement with the right audiences. UNICEF's prescence on these platforms was disjointed and lacked clear vision. We had to come up with a solid content strategy that spoke to many audiences right from investors, CEOs, staff members, charity organisations as well as the general public.
We were tasked to handle UNICEF'S B2B communication division. Across LinkedIn and Meta platforms. Our aim was to create awareness, brand consistency and engagement with the right audiences. UNICEF's prescence on these platforms was disjointed and lacked clear vision. We had to come up with a solid content strategy that spoke to many audiences right from investors, CEOs, staff members, charity organisations as well as the general public.
We were tasked to handle UNICEF'S B2B communication division. Across LinkedIn and Meta platforms. Our aim was to create awareness, brand consistency and engagement with the right audiences. UNICEF's prescence on these platforms was disjointed and lacked clear vision. We had to come up with a solid content strategy that spoke to many audiences right from investors, CEOs, staff members, charity organisations as well as the general public.
UNICEF Creative Brief
UNICEF Creative Brief
UNICEF Creative Brief
UNICEF Creative Brief
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. UNICEF didn't have extensive brand guidelines or visual rules to base my work off, so I used their primary colour palette and emotive photography as a basis for my templates/designs. I wanted to create something simple and bold for users to be able to digest the messages quickly. Since the templates were also going to be used by staff members, the goal was really to simplify and de-construct the designs.
The photography was the gateway for me to create sycnhronized designs, as the goal was to influence people through UNICEF'S actions, appeals and work in the world. I used UNICEF's bold colours as a way to call out key messages and add contrast to the designs.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. UNICEF didn't have extensive brand guidelines or visual rules to base my work off, so I used their primary colour palette and emotive photography as a basis for my templates/designs. I wanted to create something simple and bold for users to be able to digest the messages quickly. Since the templates were also going to be used by staff members, the goal was really to simplify and de-construct the designs.
The photography was the gateway for me to create sycnhronized designs, as the goal was to influence people through UNICEF'S actions, appeals and work in the world. I used UNICEF's bold colours as a way to call out key messages and add contrast to the designs.
Initial concepts for the templates
Initial concepts for the templates
Initial concepts for the templates
UNICEF
UNICEF
UNICEF
Results
Results
Results
Results
Our content strategy and creative templates were a huge success on LinkedIn and for the internal staff communications. We developed an in-depth how-to-guide that was seamlessly used across various platforms. The designs embodied the spirit of UNICEF and showcased each message consistently with strong visual identities.
Our content strategy and creative templates were a huge success on LinkedIn and for the internal staff communications. We developed an in-depth how-to-guide that was seamlessly used across various platforms. The designs embodied the spirit of UNICEF and showcased each message consistently with strong visual identities.
Our content strategy and creative templates were a huge success on LinkedIn and for the internal staff communications. We developed an in-depth how-to-guide that was seamlessly used across various platforms. The designs embodied the spirit of UNICEF and showcased each message consistently with strong visual identities.
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges. Key call-out messages using the classic UNICEF branding were implemented and executed.
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges. Key call-out messages using the classic UNICEF branding were implemented and executed.
Social video roll-outs
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges. Key call-out messages using the classic UNICEF branding were implemented and executed.
Art Direction
Graphic Design
Production
More work
More work
More work
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