New Murabba Digital/Social
New Murabba Digital/Social
New Murabba Digital/Social
The architects' and founders of New Murabba's vision is to create the world's largest downtown experience, offering an immersive urban lifestyle that embodies the essence of modern Saudi Arabia. Their aim is to boldly push the boundaries of technology and development, create the world's largest downtown experience, and deliver a sustainable legacy for Riyadh and the Kingdom.
The architects' and founders of New Murabba's vision is to create the world's largest downtown experience, offering an immersive urban lifestyle that embodies the essence of modern Saudi Arabia. Their aim is to boldly push the boundaries of technology and development, create the world's largest downtown experience, and deliver a sustainable legacy for Riyadh and the Kingdom.
The architects' and founders of New Murabba's vision is to create the world's largest downtown experience, offering an immersive urban lifestyle that embodies the essence of modern Saudi Arabia. Their aim is to boldly push the boundaries of technology and development, create the world's largest downtown experience, and deliver a sustainable legacy for Riyadh and the Kingdom.
Client
New Murabba
Category
Corporate B2B
Year
2025
Website
https://newmurabba.com/en/
Introduction
Introduction
Introduction
Introduction
Introduction
Our team was tasked to create and produce content for the iconic New Murabba project in the Middle East. As a content driven team, we were asked to produce and create stunning visuals and creative that apealed to new audiences, investors and the general public. My role was to create visually beautiful designs for the content pieces and Art-Direct each piece of content that went out. I also concepted and storyboarded social videos for the brand that sat across LinkedIn.
Our team was tasked to create and produce content for the iconic New Murabba project in the Middle East. As a content driven team, we were asked to produce and create stunning visuals and creative that apealed to new audiences, investors and the general public. My role was to create visually beautiful designs for the content pieces and Art-Direct each piece of content that went out. I also concepted and storyboarded social videos for the brand that sat across LinkedIn.
Our team was tasked to create and produce content for the iconic New Murabba project in the Middle East. As a content driven team, we were asked to produce and create stunning visuals and creative that apealed to new audiences, investors and the general public. My role was to create visually beautiful designs for the content pieces and Art-Direct each piece of content that went out. I also concepted and storyboarded social videos for the brand that sat across LinkedIn.
New Murabba creative
New Murabba creative
New Murabba creative
Our team was given the brand guidelines and the creative goals for the project, but there was little to no guidance on how the brand worked across digital and social. We were tasked to concept, design and execute creatives across LinkedIn and Meta platforms. As the lead designer and creative on this job, I ideated new and innovative approaches to social executions, created designs that were visually consistent with the brand and made creative choices that suited the target audiences. Using their stunning architectural visualisations, I created Instagram caorusels, stories and LinkedIn content.
Our team was given the brand guidelines and the creative goals for the project, but there was little to no guidance on how the brand worked across digital and social. We were tasked to concept, design and execute creatives across LinkedIn and Meta platforms. As the lead designer and creative on this job, I ideated new and innovative approaches to social executions, created designs that were visually consistent with the brand and made creative choices that suited the target audiences. Using their stunning architectural visualisations, I created Instagram caorusels, stories and LinkedIn content.
Our team was given the brand guidelines and the creative goals for the project, but there was little to no guidance on how the brand worked across digital and social. We were tasked to concept, design and execute creatives across LinkedIn and Meta platforms. As the lead designer and creative on this job, I ideated new and innovative approaches to social executions, created designs that were visually consistent with the brand and made creative choices that suited the target audiences. Using their stunning architectural visualisations, I created Instagram caorusels, stories and LinkedIn content.
Campaign results
Campaign results
Campaign results
The campaign was a success as we achieved what we set out to do. Our challenge was being able to communicate to a target audience that isin't familiar to us and from a different part of the world. The work is also aspirational and conceptual, so to have the creative speak for itself was really important.
The campaign was a success as we achieved what we set out to do. Our challenge was being able to communicate to a target audience that isin't familiar to us and from a different part of the world. The work is also aspirational and conceptual, so to have the creative speak for itself was really important.
The campaign was a success as we achieved what we set out to do. Our challenge was being able to communicate to a target audience that isin't familiar to us and from a different part of the world. The work is also aspirational and conceptual, so to have the creative speak for itself was really important.
Social carousels
Brochure executions
Brochure executions
New Murabba Digital
New Murabba Digital
New Murabba Digital
Art Direction
Digital Design
Storyboarding
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