Reckitt B2B Digital/ Social
Reckitt B2B Digital/ Social
Reckitt B2B Digital/ Social
Reckitt owns some of the world's most recnowned household brands from Dettol, Harpic, Veet and Nurofen. The company spans a 200 year old history being set up by the brothers Issac and Thomas in 1840. They use their scientific expertise and deep human understanding to develop solutions to help people improve their lives – that is why over 30 million Reckitt products are sold each day worldwide.
Client
Reckitt Global
Category
B2B Social and Digital
Year
2023- Present
Website
https://www.reckitt.com
Introduction
Introduction
Introduction
We Pitched and won the B2B division of Reckitt's marketing and visual communication channels in 2023. They came to our agency with a problem of visibility and awareness as a brand that should be a household name. Their goals were not only to increase awareness in the wider market, but also to educate their audiences about how their brands play an integral part in their day-to-day lives. We stepped in to improve their corpprate social communications, social media content as well as help reach wider audiences. Our responsibilities over the course of 12 months also grew into improving their Recruitment Marketing and Talent acqusiiton division.
We Pitched and won the B2B division of Reckitt's marketing and visual communication channels in 2023. They came to our agency with a problem of visibility and awareness as a brand that should be a household name. Their goals were not only to increase awareness in the wider market, but also to educate their audiences about how their brands play an integral part in their day-to-day lives. We stepped in to improve their corpprate social communications, social media content as well as help reach wider audiences. Our responsibilities over the course of 12 months also grew into improving their Recruitment Marketing and Talent acqusiiton division.
Reckitt digital/social
Our main objectives for Reckitt have been two-fold. One; to increase engagement and grow organically on social platforms such as Meta and LinkedIn. We also wanted the educate and grow awareness of Reckitt as a brand as well as their people and product innvations in the market. We did this by curating and rolling out a content calendar, creating richer and more enegaging pieces for thei website as well as crafting a beautiful visual style that ties the brand together.My role as the senior creative and designer has been to build and visually craft enegeing content pieces from social media videos, carousels to document brochures. I single-handedly defined a brand cogesive style, design format and consistent brand aethetic across all their social communications. My responsibility grew over time as I was also asked to craft the Recruitment Marketing campaigns for Reckitt's various regions such as LATAM, South Asia, South East Asia, North America and the UK. A lot of the content pieces such as videos and carousels I created, not only tapped into the auidiences we were targeting, but also gave me creative freedom to push the boundaries and move away from the stock- standard brand piecs out there.
Our main objectives for Reckitt have been two-fold. One; to increase engagement and grow organically on social platforms such as Meta and LinkedIn. We also wanted the educate and grow awareness of Reckitt as a brand as well as their people and product innvations in the market. We did this by curating and rolling out a content calendar, creating richer and more enegaging pieces for thei website as well as crafting a beautiful visual style that ties the brand together.My role as the senior creative and designer has been to build and visually craft enegeing content pieces from social media videos, carousels to document brochures. I single-handedly defined a brand cogesive style, design format and consistent brand aethetic across all their social communications. My responsibility grew over time as I was also asked to craft the Recruitment Marketing campaigns for Reckitt's various regions such as LATAM, South Asia, South East Asia, North America and the UK. A lot of the content pieces such as videos and carousels I created, not only tapped into the auidiences we were targeting, but also gave me creative freedom to push the boundaries and move away from the stock- standard brand piecs out there.
For example, this Top Employer piece was created to celebrate Reckitt as a Top Emloyer across multiple markets for 2025. The goal is to celebrate the achievement, inspire employees, and highlight Reckitt’s commitment to being a great place to work.
For example, this Top Employer piece was created to celebrate Reckitt as a Top Emloyer across multiple markets for 2025. The goal is to celebrate the achievement, inspire employees, and highlight Reckitt’s commitment to being a great place to work.
Reckitt Global
Digital and Social
Reckitt Global
Reckitt Global
Digital and Social
Reckitt Global
Overall results
Since our overhaul of the Reckitt channels and brand refresh, the brand has seen some outstanding results across the board. Engagement rates on posts have significanlty climbed and people are more aware of Reckitt as an entitiy beyond the name. Our highest performing posts range from a 32-34% engagement rate with 60,000+ impressions/post. We have also successfully educated consumers, future talent, suppliers and comptetitors about how Reckitt continues to innovate through it's products, initiatives and sprawling employment benefits/opportunities. These were some of my best performing designs across social and digital channels.
Since our overhaul of the Reckitt channels and brand refresh, the brand has seen some outstanding results across the board. Engagement rates on posts have significanlty climbed and people are more aware of Reckitt as an entitiy beyond the name. Our highest performing posts range from a 32-34% engagement rate with 60,000+ impressions/post. We have also successfully educated consumers, future talent, suppliers and comptetitors about how Reckitt continues to innovate through it's products, initiatives and sprawling employment benefits/opportunities. These were some of my best performing designs across social and digital channels.
Intimate Wellness Carousel
Intimate wellness
This series was one of the first kind we created for Reckitt. A series that focused on de-mystifying the myths behind science and how it affects our daily lives. The topics were often taboo and confusing for audiences to understand. The carousel I created was to link users to a podcast series that brought on experts, scientists and doctors to tackle tough subjects. We managed to successfully distil complex and dry information into a piece of content that was engaging, concise and insightful.
Post Results
Reckitt Global Instagram
5,245K
Impressions
108
Instagram Reactions
3.2%
Engagement Rate
Post Results
Reckitt Global Instagram
5,245K
Impressions
108
Instagram Reactions
3.2%
Engagement Rate
Intimate Wellness Carousel
Reckitt's Powerbrands
This was one of Reckitt's biggest announcements and it had created the most impact on social and digital channels. The campaign was conceived to create awareness of Reckitt's 11 Powerbrands and reinforce the message that Reckitt is the innovator and driving force behind these brands.
This was one of Reckitt's biggest announcements and it had created the most impact on social and digital channels. The campaign was conceived to create awareness of Reckitt's 11 Powerbrands and reinforce the message that Reckitt is the innovator and driving force behind these brands.
This series was one of the first kind we created for Reckitt. A series that focused on de-mystifying the myths behind science and how it affects our daily lives. The topics were often taboo and confusing for audiences to understand. The carousel I created was to link users to a podcast series that brought on experts, scientists and doctors to tackle tough subjects. We managed to successfully distil complex and dry information into a piece of content that was engaging, concise and insightful.
Powerbrands Video
Powerbrands Video
Post Results
Reckitt Global LinkedIn
31K
Impressions
877
LinkedIn Reactions
7.87%
Engagement Rate
Powerbrands Video
Designs that created impact
Post Results
Reckitt Global LinkedIn
31K
Impressions
877
LinkedIn Reactions
7.87%
Engagement Rate
Designs that created impact
Designs that created impact
Art Direction
Graphic Design
Production
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