Reckitt B2B Digital/ Social
Reckitt B2B Digital/ Social
Reckitt owns some of the world’s most renowned household brands from Dettol, Harpic, Veet and Nurofen. The company spans a 200 year old history being set up by the brothers Issac and Thomas in 1840. They use their scientific expertise and deep human understanding to develop solutions to help people improve their lives – that is why over 30 million Reckitt products are sold each day worldwide.
Client
Reckitt Global
Category
B2B Social and Digital
Year
2023- Present
Website
https://www.reckitt.com
Introduction
Introduction
We Pitched and won the B2B division of Reckitt’s marketing and visual communication channels in 2023. They came to our agency with a problem of visibility and awareness as a brand that should be a household name. Their goals were not only to increase awareness in the wider market, but also to educate their audiences about how their brands play an integral part in their day-to-day lives. We stepped in to improve their corporate social communications, social media content as well as help reach wider audiences. Our responsibilities over the course of 12 months also grew into improving their Recruitment Marketing and Talent acquisition division.
We Pitched and won the B2B division of Reckitt’s marketing and visual communication channels in 2023. They came to our agency with a problem of visibility and awareness as a brand that should be a household name. Their goals were not only to increase awareness in the wider market, but also to educate their audiences about how their brands play an integral part in their day-to-day lives. We stepped in to improve their corporate social communications, social media content as well as help reach wider audiences. Our responsibilities over the course of 12 months also grew into improving their Recruitment Marketing and Talent acquisition division.
Reckitt branding
and creative
direction
Reckitt branding
and creative
direction
Reckitt's main value proposition is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. They have 3 core design principles which are authentic, accessible and active. Their colour palette is distinctive and recognisable signifying their relentless energy. The bold pink and the Reckitt gradient are important traits that make Reckitt stand out in the market and I have utilised that as the foundation for lot of my work and design thinking.
Reckitt's main value proposition is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. They have 3 core design principles which are authentic, accessible and active. Their colour palette is distinctive and recognisable signifying their relentless energy. The bold pink and the Reckitt gradient are important traits that make Reckitt stand out in the market and I have utilised that as the foundation for lot of my work and design thinking.
Reckitt digital/social
Our main objectives for Reckitt have been two-fold. One; to increase engagement and grow organically on social platforms such as Meta and LinkedIn. We also wanted the educate and grow awareness of Reckitt as a brand as well as their people and product innovations in the market. We did this by curating and rolling out a content calendar, creating richer and more engaging pieces for their website as well as crafting a beautiful visual style that ties the brand together. My role as the senior creative and designer has been to build and visually craft engaging content pieces from social media videos, carousels to document brochures. I single-handedly defined a brand cohesive style, design format and consistent brand aesthetic across all their social communications. My responsibility grew over time as I was also asked to craft the Recruitment Marketing campaigns for Reckitt’s various regions such as LATAM, South Asia, South East Asia, North America and the UK. A lot of the content pieces such as videos and carousels I created, not only tapped into the audiences we were targeting, but also gave me creative freedom to push the boundaries and move away from the stock- standard brand pieces out there.
For example, this Top Employer piece was created to celebrate Reckitt as a Top Employer across multiple markets for 2025. The goal is to celebrate the achievement, inspire employees, and highlight Reckitt’s commitment to being a great place to work.
Reckitt Global
Digital and Social
Reckitt Global
Intimate wellness
This series was one of the first kind we created for Reckitt. A series that focused on de-mystifying the myths behind science and how it affects our daily lives. The topics were often taboo and confusing for audiences to understand. The carousel I created was to link users to a podcast series that brought on experts, scientists and doctors to tackle tough subjects. We managed to successfully distil complex and dry information into a piece of content that was engaging, concise and insightful.
Post Results
Reckitt Global Instagram
5,245K
Impressions
108
Instagram Reactions
3.2%
Engagement Rate
Post Results
Reckitt Global Instagram
5,245K
Impressions
108
Instagram Reactions
3.2%
Engagement Rate
Overall results
Since our overhaul of the Reckitt channels and brand refresh, the brand has seen some outstanding results across the board. Engagement rates on posts have significantly climbed and people are more aware of Reckitt as an entity beyond the name. Our highest performing posts range from a 32-34% engagement rate with 60,000+ impressions/post. We have also successfully educated consumers, future talent, suppliers and competitors about how Reckitt continues to innovate through it's products, initiatives and sprawling employment benefits/opportunities. These were some of my best performing designs across social and digital channels.
Did You Know Creatives
These creatives were developed as a way of raising awareness for Reckitt’s Powerbrands and pay homage to their history. Our content strategy focused on showcasing special stories, testimonials or facts about each brand that was intriguing and interesting. I creative directed these designs as well as executed the designs for channels such as Meta and LinkedIn. I developed the creatives for 5 other Powerbrands in the same vein.
Reckitt's Powerbrands
This was one of Reckitt's biggest announcements and it had created the most impact on social and digital channels. The campaign was conceived to create awareness of Reckitt's 11 Powerbrands and reinforce the message that Reckitt is the innovator and driving force behind these brands.
Powerbrands Reel
Post Results
Reckitt Global LinkedIn
31K
Impressions
877
LinkedIn Reactions
7.87%
Engagement Rate
Recruitment Marketing Reckitt
Introduction
Introduction
Alongside our global overhaul of all of Reckitt's content on socials, another challenge was posed to us. This related to their Talent Acquisition division and their position as an employer to the general public. Reckitt was struggling to find a brand thread and identity that tied their employees' stories and staffing requirements together. A singular brand aesthetic and tone of voice that was approachable and bold. We were tasked to maintain employee morale as the company restructures its portfolio and strengthen Reckitt as a leading Health & Hygiene business to attract and retain the best talent (from science & R&D to manufacturing).
Recruitment Marketing Campaign
Working with the global team in the UK we needed to build an always on content strategy reflecting Reckitt’s values and sharpened portfolio, which local talent teams in multiple different markets could adapt. Our task was to create a visual playbook which ensures consistent yet flexible execution digitally and OOO (making it easy for local markets). Develop a holistic strategy for talent acquisition and a series of recruitment marketing campaigns and work closely with local markets for liaison and effective execution. My task as the main creative involved was to Art-Direct the overall look and feel of the assets. Establish brand principles and colours that associate back to their RM content. I single-handedly, came up with concepts, tested different colours, tones and devices. These were some of the initial concepts.
Recruitment Marketing Initial designs
I started developing the concepts below from a bird's eye perspective on how the Recruitment Marketing brand could evolve into something more exciting and intuitive. I dug deep into Reckitt's secondary palette and wanted to experiment with organic shapes/devices to bring the content to life. A massive emphasis on first-hand experiences and people's stories were highlighted across these concepts. I also experimented with cool toned gradients as a way to create contrast between the content and the subject matter in the visuals.
The final
campaign
The final
campaign
The results were outstanding as the Recruitment Marketing campaign was a huge success. We created templates and executions for regions such as LATAM, SEAN, UK and North America. Our creative strategy and designs were highly impactful, hit the right audiences and were easy to digest.
Results over
12 months
Reckitt RM Assets
+236%
Traffic from
organic social
+57%
Content shares
21%
Engagement Rate
Recruitment Print
Roll-outs
This brief came to my desk off the back of all the new Recruitment Marketing branding we did for Reckitt. The brief was to spruce up an old Reckitt branded version of the flyer and incorporate latest elements and branding that feel more relevant and on-brand. I used fresh colours, devices and imagery that allowed the content and staff shine in the layouts. The spread was sat in an internal staff magazine that was sent out to suppliers, potential new hires as well as graduates and students looking to start their career at Reckitt.
Art Direction
Graphic Design
Production
Reckitt B2B Digital and Social
Reckitt B2B Digital and Social
Reckitt owns some of the world's most recnowned household brands from Dettol, Harpic, Veet and Nurofen. The company spans a 200 year old history being set up by the brothers Issac and Thomas in 1840. They use their scientific expertise and deep human understanding to develop solutions to help people improve their lives – that is why over 30 million Reckitt products are sold each day worldwide.
We Pitched and won the B2B division of Reckitt's marketing and visual communication channels in 2023. They came to our agency with a problem of visibility and awareness as a brand that should be a household name.
Their goals were not only to increase awareness in the wider market, but also to educate their audiences about how their brands play an integral part in their day-to-day lives. We stepped in to improve their corporate social communications, social media content as well as help reach wider audiences.
Our responsibilities over the course of 12 months also grew into improving their Recruitment Marketing and Talent acqusiiton division.
Introduction
Role:
Art Director/
Digital designer
Industry:
B2B/ Lifestyle
/Social
Duration:
2023-2025
Introduction
How we grew Reckitt's online presence
Reckitt Digital/Social
The key creative pieces I desgined
Overall Results
Outstanding results fom key campaigns
Recruitment Marketing
The overhaul of Recruitment Marketing
More Projects
More Projects
I single-handedly defined a brand cohesive style, design format and consistent brand aesthetic across all their social communications. My responsibility grew over time as I was also asked to craft the Recruitment Marketing campaigns for Reckitt’s various regions such as LATAM, South Asia, South East Asia, North America and the UK. A lot of the content pieces such as videos and carousels I created, not only tapped into the audiences we were targeting, but also gave me creative freedom to push the boundaries and move away from the stock- standard brand pieces out there.
Our main objectives for Reckitt have been two-fold. One; to increase engagement and grow organically on social platforms such as Meta and LinkedIn. We also wanted the educate and grow awareness of Reckitt as a brand as well as their people and product innovations in the market. We did this by curating and rolling out a content calendar, creating richer and more engaging pieces for their website as well as crafting a beautiful visual style that ties the brand together. My role as the senior creative and designer has been to build and visually craft engaging content pieces from social media videos, carousels to document brochures.
Reckitt Digital/Social
Since our overhaul of the Reckitt channels and brand refresh, the brand has seen some outstanding results across the board. Engagement rates on posts have significantly climbed and people are more aware of Reckitt as an entity beyond the name. Our highest performing posts range from a 32-34% engagement rate with 60,000+ impressions/post. We have also successfully educated consumers, future talent, suppliers and competitors about how Reckitt continues to innovate through it's products, initiatives and sprawling employment benefits/opportunities. These were some of my best performing designs across social and digital channels.
Overall Results
Working with the global team in the UK we needed to build an always on content strategy reflecting Reckitt’s values and sharpened portfolio, which local talent teams in multiple different markets could adapt. Our task was to create a visual playbook which ensures consistent yet flexible execution digitally and OOO (making it easy for local markets). Develop a holistic strategy for talent acquisition and a series of recruitment marketing campaigns and work closely with local markets for liaison and effective execution. My task as the main creative involved was to Art-Direct the overall look and feel of the assets. Establish brand principles and colours that associate back to their RM content. I single-handedly, came up with concepts, tested different colours, tones and devices. These were some of the initial concepts.
Recruitment Marketing
Campaign
This series was one of the first kind we created for Reckitt. A series that focused on de-mystifying the myths behind science and how it affects our daily lives. The topics were often taboo and confusing for audiences to understand. The carousel I created was to link users to a podcast series that brought on experts, scientists and doctors to tackle tough subjects. We managed to successfully distil complex and dry information into a piece of content that was engaging, concise and insightful.
Significant Campaigns
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