ISP Schools
ISP Schools
International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide. They strive to grow schools renowned for setting new standards of excellence in education, cultivating future-ready students and enriching the communities they serve.
International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide. They strive to grow schools renowned for setting new standards of excellence in education, cultivating future-ready students and enriching the communities they serve.
Client
ISP Schools
Category
Digital and Social
Year
2024-Present
Website
https://internationalschoolspartnership.com
Introduction
Introduction
Introduction
We pitched for ISP's B2B and corporate social division in the summer of 2024. Our capabilities addressed how their online and social presence could greatly increase with our content framework as well as our creative branding offerings. Our aim was to define what the roadmap for a global digital PR approach should look like to engage with renowned UK and Global media titles.
We pitched for ISP's B2B and corporate social division in the summer of 2024. Our capabilities addressed how their online and social presence could greatly increase with our content framework as well as our creative branding offerings. Our aim was to define what the roadmap for a global digital PR approach should look like to engage with renowned UK and Global media titles.
ISP Creative Brief
ISP Creative Brief
ISP Creative Brief
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. From a visual perspective, my vision was never to create something completely new, but to enhance and elevate their brand using their current design elements, typography and bold colour palette. I gathered inspiration from their brand photography, where children are seen actively learning and participating in the school's offerings. My vision was to highlight the children and the teachers in symbiotic harmony under ISP's mission 'Where Confidence Grows'.
Our task was to create a series of social and digital templates the clients could use to create any social comms as well as use for marketing materials across all their channels. The templates were to reflect the aesthetic build of ISP, adhere to their typographic guidelines, incorporate versatility in terms of layouts and sizes across all various platforms. My aim was to make sure the work still felt fresh and creative.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. From a visual perspective, my vision was never to create something completely new, but to enhance and elevate their brand using their current design elements, typography and bold colour palette. I gathered inspiration from their brand photography, where children are seen actively learning and participating in the school's offerings. My vision was to highlight the children and the teachers in symbiotic harmony under ISP's mission 'Where Confidence Grows'.
Our task was to create a series of social and digital templates the clients could use to create any social comms as well as use for marketing materials across all their channels. The templates were to reflect the aesthetic build of ISP, adhere to their typographic guidelines, incorporate versatility in terms of layouts and sizes across all various platforms. My aim was to make sure the work still felt fresh and creative.
ISP Design execution
ISP Design execution
ISP Design execution
I was responsible for the design executions as well as the conceptual stage of the brief. The client needed a solid approach to their digital and social branding that I was able to provide and delve into. The Brand guidelines didn't highlight the positioning of ISP across digital mediums. I Art-directed and managed the visual branding of the client using their key colours, devices and value proposition.
It was a challenge for us as we had to create a brand aesthetic using existing materials, but also had to create consistency across these platforms. The challenge was unifying their brand voice and distilling the messaging for their target audiences. The templates I created, gave the client a solid foundation for how to visually communicate to their target consumers, whilst staying true to their already existing brand.
ISP Schools
ISP Schools
ISP Schools
Results
Results
Results
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
Social Executions
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.
Post Results
ISP LinkedIn
3,596
Impressions
69
Reactions
26.39%
Engagement Rate
The social executions and videos were also part of our package and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.
Post Results
ISP LinkedIn
3,596
Impressions
69
Reactions
26.39%
Engagement Rate
Social video roll-outs
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.
Art Direction
Graphic Design
Production
Social video roll-outs
ISP Schools
International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide. They strive to grow schools renowned for setting new standards of excellence in education, cultivating future-ready students and enriching the communities they serve.
Introduction
We pitched for ISP's B2B and corporate social division in the summer of 2024. Our capabilities addressed how their online and social presence could greatly increase with our content framework as well as our creative branding offerings. Our aim was to define what the roadmap for a global digital PR approach should look like to engage with renowned UK and Global media titles.
Role:
Art Director/
Digital designer
Industry:
B2B/ Lifestyle
/Social
Duration:
2023-2025
Introduction
How we grew Reckitt's online presence
Reckitt Digital/Social
The key creative pieces I desgined
Overall Results
Outstanding results fom key campaigns
Recruitment Marketing
The overhaul of Recruitment Marketing
ISP Client brief
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. From a visual perspective, my vision was never to create something completely new, but to enhance and elevate their brand using their current design elements, typography and bold colour palette. I gathered inspiration from their brand photography, where children are seen actively learning and participating in the school's offerings. My vision was to highlight the children and the teachers in symbiotic harmony under ISP's mission 'Where Confidence Grows'.
Our task was to create a series of social and digital templates the clients could use to create any social comms as well as use for marketing materials across all their channels. The templates were to reflect the aesthetic build of ISP, adhere to their typographic guidelines, incorporate versatility in terms of layouts and sizes across all various platforms. My aim was to make sure the work still felt fresh and creative.
Branding and Design
execution
I was responsible for the design executions as well as the conceptual stage of the brief. The client needed a solid approach to their digital and social branding that I was able to provide and delve into. The Brand guidelines didn't highlight the positioning of ISP across digital mediums. I Art-directed and managed the visual branding of the client using their key colours, devices and value proposition.
It was a challenge for us as we had to create a brand aesthetic using existing materials, but also had to create consistency across these platforms. The challenge was unifying their brand voice and distilling the messaging for their target audiences. The templates I created, gave the client a solid foundation for how to visually communicate to their target consumers, whilst staying true to their already existing brand.
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
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Overall Results
More Projects
Reckitt B2B Digital and Social
Reckitt B2B Digital and Social
Reckitt owns some of the world's most recnowned household brands from Dettol, Harpic, Veet and Nurofen. The company spans a 200 year old history being set up by the brothers Issac and Thomas in 1840. They use their scientific expertise and deep human understanding to develop solutions to help people improve their lives – that is why over 30 million Reckitt products are sold each day worldwide.
We Pitched and won the B2B division of Reckitt's marketing and visual communication channels in 2023. They came to our agency with a problem of visibility and awareness as a brand that should be a household name.
Their goals were not only to increase awareness in the wider market, but also to educate their audiences about how their brands play an integral part in their day-to-day lives. We stepped in to improve their corporate social communications, social media content as well as help reach wider audiences.
Our responsibilities over the course of 12 months also grew into improving their Recruitment Marketing and Talent acqusiiton division.
Introduction
Role:
Art Director/
Digital designer
Industry:
B2B/ Lifestyle
/Social
Duration:
2023-2025
Introduction
How we grew Reckitt's online presence
Reckitt Digital/Social
The key creative pieces I desgined
Overall Results
Outstanding results fom key campaigns
Recruitment Marketing
The overhaul of Recruitment Marketing
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More Projects
More Projects
I single-handedly defined a brand cohesive style, design format and consistent brand aesthetic across all their social communications. My responsibility grew over time as I was also asked to craft the Recruitment Marketing campaigns for Reckitt’s various regions such as LATAM, South Asia, South East Asia, North America and the UK. A lot of the content pieces such as videos and carousels I created, not only tapped into the audiences we were targeting, but also gave me creative freedom to push the boundaries and move away from the stock- standard brand pieces out there.
Our main objectives for Reckitt have been two-fold. One; to increase engagement and grow organically on social platforms such as Meta and LinkedIn. We also wanted the educate and grow awareness of Reckitt as a brand as well as their people and product innovations in the market. We did this by curating and rolling out a content calendar, creating richer and more engaging pieces for their website as well as crafting a beautiful visual style that ties the brand together. My role as the senior creative and designer has been to build and visually craft engaging content pieces from social media videos, carousels to document brochures.
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Reckitt Digital/Social
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Since our overhaul of the Reckitt channels and brand refresh, the brand has seen some outstanding results across the board. Engagement rates on posts have significantly climbed and people are more aware of Reckitt as an entity beyond the name. Our highest performing posts range from a 32-34% engagement rate with 60,000+ impressions/post. We have also successfully educated consumers, future talent, suppliers and competitors about how Reckitt continues to innovate through it's products, initiatives and sprawling employment benefits/opportunities. These were some of my best performing designs across social and digital channels.
Overall Results
Working with the global team in the UK we needed to build an always on content strategy reflecting Reckitt’s values and sharpened portfolio, which local talent teams in multiple different markets could adapt. Our task was to create a visual playbook which ensures consistent yet flexible execution digitally and OOO (making it easy for local markets). Develop a holistic strategy for talent acquisition and a series of recruitment marketing campaigns and work closely with local markets for liaison and effective execution. My task as the main creative involved was to Art-Direct the overall look and feel of the assets. Establish brand principles and colours that associate back to their RM content. I single-handedly, came up with concepts, tested different colours, tones and devices. These were some of the initial concepts.
Recruitment Marketing
Campaign
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This series was one of the first kind we created for Reckitt. A series that focused on de-mystifying the myths behind science and how it affects our daily lives. The topics were often taboo and confusing for audiences to understand. The carousel I created was to link users to a podcast series that brought on experts, scientists and doctors to tackle tough subjects. We managed to successfully distil complex and dry information into a piece of content that was engaging, concise and insightful.
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Significant Campaigns
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