ISP Schools
ISP Schools
ISP Schools
International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide. They strive to grow schools renowned for setting new standards of excellence in education, cultivating future-ready students and enriching the communities they serve.
International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide. They strive to grow schools renowned for setting new standards of excellence in education, cultivating future-ready students and enriching the communities they serve.
Client
ISP Schools
Category
Digital and Social
Year
2024-Present
Website
https://internationalschoolspartnership.com
Introduction
Introduction
Introduction
Introduction
We pitched for ISP's B2B and corporate social division in the summer of 2024. Our capabilities addressed how their online and social prescence could greatly increase with our content framework as well as our creative branding offerings. Our aim was to define what the roadmap for a global digital PR approach should look like to engage with renowned UK and Global media titles.
We pitched for ISP's B2B and corporate social division in the summer of 2024. Our capabilities addressed how their online and social prescence could greatly increase with our content framework as well as our creative branding offerings. Our aim was to define what the roadmap for a global digital PR approach should look like to engage with renowned UK and Global media titles.
ISP Creative Brief
ISP Creative Brief
ISP Creative Brief
ISP Creative Brief
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. From a visual perspective, my vision was never to create something completely new, but to enhance and elevate their brand using their current design elements, typography and bold colour palette. I gathered inspiration from their brand photography, where children are seen actively learning and participating in the school's offerings. My vision was to highlight the children and the teachers in symbiotic harmony under ISP's mission 'Where Confidence Grows'.
Our task was to create a series of social and digital templates the clients could use to create any social comms as well as use for marketing materials across all their channels. The templates were to reflect the aesthetic build of ISP, adhere to their typographic guidelines, incorporate versatility in terms of layouts and sizes across all various platforms. My aim was to make sure the work still felt fresh and creative.
I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. From a visual perspective, my vision was never to create something completely new, but to enhance and elevate their brand using their current design elements, typography and bold colour palette. I gathered inspiration from their brand photography, where children are seen actively learning and participating in the school's offerings. My vision was to highlight the children and the teachers in symbiotic harmony under ISP's mission 'Where Confidence Grows'.
Our task was to create a series of social and digital templates the clients could use to create any social comms as well as use for marketing materials across all their channels. The templates were to reflect the aesthetic build of ISP, adhere to their typographic guidelines, incorporate versatility in terms of layouts and sizes across all various platforms. My aim was to make sure the work still felt fresh and creative.
Initial concepts for the templates
Initial concepts for the templates
Initial concepts for the templates
ISP Schools
ISP Schools
ISP Schools
Results
Results
Results
Results
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.
Social Executions
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.
Post Results
ISP LinkedIn
3,596
Impressions
69
Reactions
26.39%
Engagement Rate
The social executions and videos were also part of our package and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.
Post Results
ISP LinkedIn
3,596
Impressions
69
Reactions
26.39%
Engagement Rate
Social video roll-outs
The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.
Art Direction
Graphic Design
Production
More work
More work
More work
Contact me and let's start
Discover more about my experience, availabilities and skill-sets. Contact me to start adding value to your business and beyond.
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