Millie Designs

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ISP Schools

International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide. They strive to grow schools renowned for setting new standards of excellence in education, cultivating future-ready students and enriching the communities they serve.

Client

ISP Schools

Year

2024-Present

Website

https://internationalschoolspartnership.com

Introduction

We pitched for ISP's B2B and corporate social division in the summer of 2024. Our capabilities addressed how their online and social presence could greatly increase with our content framework as well as our creative branding offerings. Our aim was to define what the roadmap for a global digital PR approach should look like to engage with renowned UK and Global media titles.

ISP Creative Brief

From a creative and visual POV, our challenge was to create a consistent brand aesthetic as well as create templates that the client can use for various communication materials.

I single-handedly Art-directed the concepts as well as executed the designs across LinkedIn and META channels. From a visual perspective, my vision was never to create something completely new, but to enhance and elevate their brand using their current design elements, typography and bold colour palette. I gathered inspiration from their brand photography, where children are seen actively learning and participating in the school's offerings. My vision was to highlight the children and the teachers in symbiotic harmony under ISP's mission 'Where Confidence Grows'.

Our task was to create a series of social and digital templates the clients could use to create any social comms as well as use for marketing materials across all their channels. The templates were to reflect the aesthetic build of ISP, adhere to their typographic guidelines, incorporate versatility in terms of layouts and sizes across all various platforms. My aim was to make sure the work still felt fresh and creative.

ISP Design execution

I was responsible for the design executions as well as the conceptual stage of the brief. The client needed a solid approach to their digital and social branding that I was able to provide and delve into. The Brand guidelines didn't highlight the positioning of ISP across digital mediums. I Art-directed and managed the visual branding of the client using their key colours, devices and value proposition.

It was a challenge for us as we had to create a brand aesthetic using existing materials, but also had to create consistency across these platforms. The challenge was unifying their brand voice and distilling the messaging for their target audiences. The templates I created, gave the client a solid foundation for how to visually communicate to their target consumers, whilst staying true to their already existing brand.

Initial concepts for the templates

ISP Schools
ISP Schools
ISP Schools

Results

Our content strategy and creative templates were a huge success on LinkedIn. We were able to clearly communicate what the value proposition for ISP is and engage with the right people. We were able to tap into the most active audiences which were teachers and parents. Topics such as Ed Tech, ESG, Life Competencies and Global opportunities were what our content centred around.

Social Executions

The social executions and videos were also part of our package, and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.

Post Results

ISP LinkedIn

3,596

Impressions

69

Reactions

26.39%

Engagement Rate

The social executions and videos were also part of our package and they complemented the designs very well. We incorporated the right amount of dynamism, energy and branding to make them standout as well as address the client's challenges.