Over the last 2 years, I have been heavily involved with B2B pitch work as well as social and content pitches for Havas. The work allowed me to create pitch visuals, bring to life proposed content ideas and showcase how campaigns can work across multi-channel platforms such as OOH, content, social and retail avenues. I was brought in during key stages to mock and design up ideas from creative directors and strategists that were presented to clients.
Clients
Multiple clients including
Danone, Reckitt and Zoflora
Category
B2B, B2C
and pharmaceuticals
Year
2024-2025
Our team pitched for Danone and their B2B content strategy. Our team was tasked to come up with a strategy, a content plan and how we planned to maximise their target audience as well as create more reach. My goal as a Senior Designer was to create pitch visuals as well define a visual direction for their content. I was able to use their brand guidelines as a foundation to build on and create visuals that speak to Danone's target audiences.
Danone Design work
I used Danone's colour palette and their devices to create a social look and feel. They wanted key information to be highlighted as well as convey their brand TOV and visual identity. I crafted a new look and feel through variations, photography and colours.
My challenge was to make the visuals engaging with a lot of statistics and key figures. Sometimes, with clients such as Danone have. lot of scientific jargon that can get lost or go over people's heads.
My goal was to distil their information and create a visual identity that was on-brand and engaging.
Durex Annual Sex Survey
This brief came to our team from our main client Reckitt. Reckitt releases an annual sex survey each year which is usually a document that is sent out to stakeholders, suppliers and it's consumers. This year, we wanted to pitch a short piece or a film that showcased a humorous and more entertaining side of things.
We pitched a short piece that would be edited and created in the style of Durex's brand and TOV. It was a storytelling piece that would sit across their website, socials and other online platforms. I storyboarded the idea and came up with the visual direction for the piece. I Illustrated, Art-Directed and designed the proposed content piece.
