These campaigns encompass Samsung's E-commerce campaigns. Samsung's online presence and website has a huge impact on consumer buying trends as well as overall sales. It's an integral part of the product offerings and marketing spend. These creatives reflect my work across their seasonal, promotional and new sales campaigns. They predominantly sat across the Samsung website, App as well and other online platform such as Instagram and Facebook.
These campaigns were Art-directed, conceived and designed by me. As a designer, I was part of the digital experience team where we were tasked to design and execute several seasonal and promotional campaigns.
I was a key part of the process as I ideated, concepted and designed marketing materials across all the digital touchpoints. Samsung had a wide variety of campaigns that had short turnarounds. My designs were used across Father's Day, Mother's Day, Boxing Day, promotional campaigns as well new product launches.
One of the most significant campaigns I worked on was for an End of Financial year campaign in 2021. I Ideated, concepted and executed 3 creatives that answered the brief and cut through the noise in the market. End of financial year campaigns usually are an after-thought and don't have a lot of creative strategy behind them. I wanted to create something unique and timeless that Samsung could be proud to showcase any time of year. These were some of my initial concepts.
Initial concepts
The EOFY campaign was a huge success across the board right from social, digital, website, the Samsung App and staff portals. The campaign carried through to the retail, print and supplier platforms as well. The case study below highlighted the results.
Seasonal E-commerce campaigns
I worked on several other digital campaigns for Samsung as well. All of these were my original designs across digital, social and the website. My goal with these campaigns were to break away from the stereotypical aspects of sales campaigns and create a journey for the audiences.
I paid close attention to the target audiences and why the campaign was being created in the first place. Moving from strong insights into the idea and execution elements of these campaigns.
As a designer on the Samsung E-commerce website project, I played a key role in shaping a user-centric, visually cohesive, and highly functional digital experience. I collaborated closely with cross-functional teams to ensure that the design aligned with brand standards while enhancing usability and accessibility. My contributions included crafting intuitive user interfaces, optimizing the customer journey, and implementing responsive design principles to ensure seamless performance across devices. Through consistent design iterations and user testing, I helped elevate the overall aesthetic and improve conversion rates, ultimately contributing to a more engaging and efficient shopping experience for Samsung customers.
