Sculpture by the Sea is a renowned annual outdoor sculpture exhibition held along the scenic coastal walk from Bondi to Tamarama in Sydney, Australia. Established in 1997 by David Handley, the event transforms a 2-kilometer stretch of coastline into an open-air gallery, showcasing over 100 sculptures by artists from around the world.
Client
Sculptures By The Sea
Category
Commercial VR
Year
2017
Website
https://sculpturebythesea.com
We were tasked with creating an exciting and jam-packed experience for viewers who wanted to witness the exhibition from a different perspective, virtually. Not everyone could complete the entire stretch, so this experience was aimed at children, elderly or disabled people who could experience the art in 360. Of course, the experience was open to everyone and was completely free.
Woolmark VR
Our team was tasked to capture the best of the exhibition and highlights throughout the entire span of the walk. We needed to shoot impactful footage of the outdoor art and create byte-sized content for various channels outside of the VR experience. The team had a small window to shoot the art right from sunrise till early afternoon. My role was to edit, colour-grade and quality control the video that would feature on the experience arena. I was also in charge of the music, social cut-downs and thumbnails. The project was a huge success as it showcased a different approach to viewing the exhibition and opening up people’s engagement beyond the physical realm. Over 500 people visited the activation. Social content reached 9,819 people; 769 directly engaging.
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